About BNI, Business Networking International South Wales

About BNI

Being active in BNI is like having up to 40 sales people working for you, because your fellow members will be carrying your cards and referring your business to people they meet, without you having to pay them any salaries or commission. Successful businesses depend on 'word-of-mouth' marketing as the best form of promotion there is.'

BNI provides a structured, supportive, business environment in which local business people can get together to network, learn valuable new marketing skills and develop the strong personal relationships that lead to trust and the consequent generation of significant business for each other.

Why BNI Compare the value
60 Seconds Speech
Testimonials

Compare the value -word of mouth marketing really works!

How many people can you influence with a newspaper advert?

How many people can you come into contact with in one year by using a sales force of up to 40 people?

Advertise your business Most business people advertise. We would never suggest that you stop your advertising.

What we ask is that you "Compare the Value".

Depending on position, one insertion of a small 4"x4" Display Ad in a local paper for the South Wales Region costs on average £113.85 for just one week.

Multiply that over the 52 weeks of the year and we're talking £5920.20 Annual membership in BNI costs a fraction of this amount.

In addition, a referred lead is the best lead to get!

You "Compare the Value."

The Evening Mail - £113.85 (1 Week)
Local papers £51.98 (1 Week)
Yellow Pages £2,670 (quarter page)

If you would like to find out more about how you can generate a steady flow of referral business for yourself in a BNI Chapter, visit us and judge for yourself!

The 60 Second Speech

At the heart of the BNI meeting is the "60 Second Speech" slot.

This is each member's opportunity to tell everyone at the meeting all about their business, the kind of leads they are looking for, and anything at all that will help the other members generate business for them.

60 seconds may seem to be the briefest of speeches, but BNI have developed a system to harness the power of this format, and regularly organise free training workshops to allow the members to develop their presentations, introducing techniques such as the memory hook, and effective ways to ensure that the message is remembered.

This system has immense practical benefits outside BNI too, where in in real-life networking situations the BNI member is trained to be able to give an instant and concise account of what they do.